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Southeast Asia: The Ascott Limited, a wholly owned lodging business unit of CapitaLand Investment, added over 7,300 units in Southeast Asia last year, its highest annual signings in the region.
Showing a 55 per cent increase over the 4,700 units signed in 2024, Ascott’s 2025 numbers place the company within the top three hospitality companies in Southeast Asia by signing in 2025, according to Horwath HTL.
In Southeast Asia, the company has 200 operational properties with a pipeline of 150 properties. Plans include entering 20 new cities, with around 30 per cent of the pipeline representing conversions from existing assets.
Ascott expects to open more than 25 of these properties in the next 12 months.
Wong Kar Ling, chief strategy officer and managing director, Southeast Asia, Ascott, said: “The upcoming wave of openings reinforces Southeast Asia’s role as both a core growth engine and a showcase for Ascott’s multi-typology brand strategy. As we scale across cities and resort destinations, disciplined execution remains our focus – from efficient conversions to reliable delivery on the ground.
“We are particularly excited about our upcoming resort openings across the region, which will meaningfully expand our leisure offerings and open up new destinations for Ascott Star Rewards members to explore and enjoy their rewards,” he added.
Serena Lim, Ascott‘s chief growth officer, said: “Southeast Asia continues to be one of the most dynamic hospitality markets in the world and Ascott is well positioned to capture the opportunity. With over four decades in our home base, we have established deep market expertise and a trusted brand presence, positioning us for our next phase of growth.”
“Our expansion is intentional and owner‑led,” she added, “anchored by long‑term partnerships with owners who value our flex‑hybrid model and its ability to deliver resilient outcomes. Supported by our multi‑typology brand strategy, we have moved beyond our serviced residence heritage to unlock opportunities across a broader range of lodging types.”
Highlights:
- The Ascott Limited added more than 7,300 serviced apartment and hotel units in Southeast Asia in 2025, marking a record year for regional property signings.
- The 2025 total represents a 55 per cent increase on 2024 signings, positioning Ascott among the top three hospitality companies in Southeast Asia by number of new deals.
- Ascott operates around 200 properties in Southeast Asia with a pipeline of 150 projects, including plans to enter 20 new cities and expand across resort and urban destinations.
- Approximately 30 per cent of the pipeline comprises conversions of existing assets into serviced apartments and hotels.
- The company expects to open more than 25 properties within the next 12 months.
